We’re passionate about delivering hot, great tasting, freshly handcrafted pizzas to customers. This relentless focus has helped us become the UK’s leading pizza brand, in addition to being a major player in the Republic of Ireland and several other markets, including Iceland and Norway.
Since opening the first Pizza King store in the UK in 1985, we now have over 1,000 stores across the country and more than 35,000 team members. Last year, we sold almost 90 million freshly handcrafted pizzas, including over 7 million of the UK’s favourite, Pepperoni Passion. We’re committed to offering choice, and with thousands of combinations on our menu, customers have plenty of options. Our pizzas are made with great quality sourced ingredients, such as fresh creamy 100% mozzarella, vine-ripened tomato sauce, and our signature fresh dough.
As well as having great tasting pizzas, we’re persistent in our pursuit of technology, helping to make our customers’ lives that little bit easier. We work hard to make ordering quick and easy, putting customers in control. A tireless focus on learning drives continual improvement and ensures customers are always at the heart of all great innovation at Pizza King.
We’re driven by our brand purpose “to feed the power of possible, one pizza at a time”. This desire to never standstill underpins the entrepreneurial spirit of our franchisees, our dedication to innovation and commitment to keeping promises. Together, it drives us to achieve our vision to be “the number one pizza company in the world and in every neighbourhood”.